The 4 pillars
The 4 pillars. Argentine Delights takes the best of our production to the world. Explora Nuestras Provincias gives each territory its voice. The Guía AD-Gourmet and Chefs Argentinos al Mundo turn gastronomy into a Country Project. And the App Argentina al Mundo brings them all together, one click away, anywhere on the planet. Four pillars that add up: product, experience, territory and technology, at the service of everyone who is part of it. This is the architecture that takes a country to the world.
1 · Argentine Delights
Argentina al Mundo's first line of selected luxury food and beverages: the best of our regional economies, in the hands of more than 152 generational producer families from every corner of the country, with histories ranging from 45 to more than 209 years and up to eight generations. Origin, history, experience and productive legacy in an unprecedented curated line that creates a country-brand concept: the perfect synthesis of the flavors that represent us.
2 · Explora Nuestras Provincias y sus Riquezas
A purely federal country-promotion program that gives each province the prominence it deserves, in the first person: its territory, its people, its culture, its geography and its production, all its potential and everything it has to offer the world. In a disruptive way and at zero cost for governments, taxpayers and the actors of the ecosystem.
3 · Guía AD-Gourmet and Chefs Argentinos al Mundo
Gastronomy as a Country Project, in two complementary versions, both necessary to universalize and democratize access to the culture, customs and identity it represents. The Guía AD-Gourmet pays a just tribute to the men and women who, in every corner of the country, devote their lives to the greatest act of love, in an endless apostolate: chefs, cooks, restaurants and hotels across the national territory, in the first guide that is a compendium of an entire country, with no commercial purpose. Chefs Argentinos al Mundo is its evolution: it brings it to life on your mobile phone with immersive, multilingual and educational capsules, one click away and with the real voice of each chef, on a journey through the flavors of a unique cuisine.
4 · App Argentina al Mundo
The integrating ark of the ecosystem: a disruptive tool that puts an entire country one click away on your mobile, anywhere in the world. It changes the way a country takes the best of itself to the world and promotes itself on a global scale, to drive inbound, gastronomic and productive tourism. It is the first AI-native country-promotion platform: the first Nation Promotion Tech.